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Books, articles, and essays for further reading
- Startup Failure Rates—The REAL numbers — Shane, Scott
- Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site — Trusov, Michael, Randolph E. Bucklin, and Koen Pauwels
- Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — Christakis, Nicholas A., and James Fowler
- The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace — Keller, Ed, and Brad Fay
- The Tipping Point: How Little Things Can Make a Big Difference — Gladwell, Malcolm
- The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy — Keller, Ed, and Jon Berry
- Made to Stick: Why Some Ideas Survive and Others Die — Heath, Chip, and Dan Heath
- Word of Mouth Marketing: How Smart Companies Get People Talking — Sernovitz, Andy
- Anatomy of Buzz — Rosen, Emanuel
- The Poison Parasite Defense: A Strategy for Sapping a Stronger Opponent’s Persuasive Strength — Cialdini, Robert B., Petia Petrova, Linda Demaine, Daniel Barrett, Brad Sagarin, Jon Manner, and Kelton Rhoads
- The Architecture of Cognition — Anderson, John R.
- What Makes Online Content Viral — Berger, Jonah, and Katherine Milkman
- Adventures of a Mathematician — Ulam, S. M., Françoise Ulam, and Jan Myielski
- United Breaks Guitars: The Power of One Voice in the Age of Social Media — Carroll, Dave
- Insanely Simple: The Obsession That Drives Apple’s Success — Segall, Ken
- Influence: Science and Practice — Cialdini, Robert B.
- Snoop: What Your Stuff Says About You — Gosling, Sam
- Thinking, Fast and Slow — Kahneman, Daniel
- Prospect Theory: An Analysis of Decision Under Risk — Kahneman, Daniel